Our task was to enhance their editorial pages to be more transactional. These pages are highly visited by users. The strategy was a full redesign of these pages to provide the same quality content but to introduce user interface elements to encourage sales.
After the goals were defined it was time to create some high-fidelity wireframes.
Completely redesign editorial pages with the presence of transactional elements - the design is clean, intuitive and most important it follows the branding guidelines so it stills feel relevant and part of the Bankrate ecosystem.