From a small personal blog to a large financial marketplace site, The Simple Dollar experienced amazing growth in the past few years, which required a new strategy. Our team was given the task of completely redesigning their website. The goal was to reach out to a new demographic with different needs, exploring other areas within finance to fulfill those needs, while staying true to the rich educational material that more traditional users knew The Simple Dollar for. Setting themselves apart from the competition was also a goal.
Tons of research, multiple sketches of paper wireframes and high-fidelity wireframes, and countless iterations later, we ended up with a product that we are very proud of. The new site and brand is fresher, cleaner, and provides a better user experience—one that users find easy-to-use and comprehensive.